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Urban Regeneration

Etruscan Square

A priority strategic city centre regeneration project with £20m Levelling Up funding secured.

A 7.12 acre council-owned site, located south-east of Stoke-on-Trent’s prinicpal shopping area and adjacent to the main bus station, this is a prime investment and development opportunity. The vision is stunning – a leisure led mixed -use development – it will be catalytic in reinvigorating and bringing viability back to the City Centre as well as attracting new businesses to the high street. Significantly, it complements the cultural investment made with the opening of the magnificent Spitfire Gallery in September 2021 and the continuous regeneration of Smithfield into a thriving business quarter, which are both within close proximity to Etruscan Square. Essential site demolition and initial remediation works are well underway, and planning applications for Etruscan Square will be submitted in February 2022. A landmark scheme, which has secured £20m of Levelling Up Funding, the City Council is inviting interest from developers specialising in residential and venues/arenas to transform one of the Midlands’ largest cleared urban brownfield sites.

Key facts

Development Mix:
• 285 residential units (in two phases)
• A multi-storey car park – 701 spaces
• 2,600 seating or 3,600 standing flexible space arena
• 82,000 sq ft of commercial space (in two phases)
• 138 bedrooms 3* hotel

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Opportunity location

Why invest in Stoke Staffs?

Stoke-on-Trent and Staffordshire is a major UK growth area. We played a unique role as one of the creative workshops of the Industrial Revolution. That same entrepreneurial spirit that once created world-beaters like Spode, Wedgwood and Bass is alive and well here today. Some of Britain’s greatest success stories, like JCB and bet365, have all grown from garage start-ups into billion-pound success stories.

Today, we are a fast-growing centre of modern manufacturing, making a major contribution to manufacturing employment growth nationally. Businesses here produce the advanced technical components and materials for a range of consumer and business products.

The same location benefits that attracted Michelin in 1926 are once again bringing international businesses to Stoke-on-Trent and Staffordshire. Jaguar Land Rover, Amazon and Molson-Coors are just some of the names investing millions of pounds and creating thousands of jobs here.

Insight for investors

• Type of Investment Sought: Private investment, joint venture, developer partnership
• Value and cost info: GDC £98.8m
• Site Size: 7.12 acres
• Timescale: Planning approval – May 2022, Phase 1 August 2022 – October 2023: MSCP and infrastructure, Phase 2 August 2022 – April 2024: 10-storey residential block with 136 flats for private rent, Phase 3 August 2023 – August 2025: Multi-use arena
• Delivery Timescale: 1-5 years
• Planning Status: Hybrid planning underway

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Primary promotor

Make it Stoke-on-Trent & Staffordshire