Urban Regeneration

Former Ironbridge Power Station

The former Ironbridge Power Station site has been masterplanned for a new development incorporating a range of housing including a retirement village, employment and leisure uses and associated community facilities.

At the centre of the site will be the re-use of the site’s former rail connection, which will not only improve the sustainability credentials of the new development but has the potential to significantly improve public transport connections for local residents and tourists into this part of the West Midlands region.

The former Ironbridge Power Station forms the largest single redevelopment site in Shropshire. Its 142 hectare located on the border of neighbouring Telford at the heart of Shropshire is in a rural environment with good road and rail connectivity to the Black Country and the wider West Midlands region.

It is located on the southern bank of the River Severn approximately one kilometre from Ironbridge village. The boundaries of the eastern part of the site lie immediately adjoining, but excluded from, the Ironbridge Gorge World Heritage Site which is a key visitor attraction.

Key facts

  • Located in the historic setting of Ironbridge, at the heart of the region’s industrial heritage.
  • A mixed-use site alongside the River Severn.
  • This site’s masterplan indicates a minimum of 16,000m2 of commercial space alongside 2,200m2 of retail provision.
  • Outline planning application for 1,000 homes and a retirement village.
  • The site benefits from nature corridors, public open space and re-use of the historic pumphouse.

Opportunity location

Why invest in Shropshire?

Exciting investment opportunities exist in Shropshire, a well-positioned location right in the geographical centre of the UK, and within easy reach of the markets of the West Midlands, the North, Mid-Wales and into Ireland.

The ability to tailor requirements to suit sector and business needs, both now and in the future, has created what can be best described as a mosaic approach to development. One size definitely does not fit all in Shropshire; it’s far too independent thinking for that – this is the birthplace of Charles Darwin after all!

What works in the county town or one market town is not necessarily mimicked in the next, resulting in key employment areas of Shrewsbury (the county town), Oswestry, Whitchurch, Market Drayton, Bridgnorth, Shifnal and Ludlow providing a truly interesting and varied place to live, work and invest. This approach is boosting an already established high quality independent retail, pub, restaurant and leisure offer that provides unique experiences often found in city-living locations.

An increase in the hospitality, tourism and leisure market, alongside growth in creative and knowledge sectors is evidence of a growing number of business owners, creatives and entrepreneurs attracted to town and more rural living. Many no longer feel the need to be city-based making our towns beacons for those wanting a high quality of life for them, their families and their businesses.

Insight for investors

  • Type of Investment Sought: Future delivery and investment
  • Value and cost info: £250m + GDV
  • Site Size: 142Ha
  • Jobs: 4,520 new jobs
  • Timescale: 2022-2036
  • Delivery Timescale: 1 – 5 years
  • Planning Status: Full planning approval granted in September 2021
Primary Promoter

Harworth Group PLC